Stories

Business & Society Marketing & Media
1 hour ago
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
Future Business
Virtual parcels fly out of a smartphone to symbolize the Temu business model
Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
21 hours ago
The Future of Marketing Measurement: From Reports to Real-Time Feedback
A DMEXCO column by Evgeny Popov on why AI-driven advertising requires a new approach to marketing measurement, one that moves beyond delayed reporting and toward real-time feedback, pricing logic, and machine-readable accountability.
Artificial Intelligence Data & Analytics
Visualization of marketing measurement with real-time feedback, AI-driven attribution, and advertising performance data
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Our latest podcasts
DMEXCO Podcast: Nina Kristin Pütz from parfumdreams on luxury commerce [GER]
24.06.2026
DMEXCO Podcast: Saskia Meier-Andrae from eBay on AI and customer loyalty [GER]
10.06.2026
DMEXCO Podcast: idealo CEO Jovan Protić on the Future of AI in Commerce
13.05.2026
See all podcasts
1 day ago
DMEXCO Podcast: Nina Kristin Pütz from parfumdreams on luxury commerce [GER]
How do you retain customers who spend five-figure sums on beauty products? Nina Kristin Pütz, CEO of parfumdreams, talks with Verena Gründel about successful luxury commerce.
DMEXCO Podcast: Nina Kristin Pütz, CEO of parfumdreams & Niche Beauty
Marketing & Media
Marketing & Media
1 day ago
Social Media Schau: Episode 10 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Business Content
Social Media Schau: Hosts Verena Gründel and Nemo Tronnier
Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
1 day ago
Shop, Stream, Show: Social Commerce as Entertainment
Livestreams, creators, and communities are changing how people shop. Formats like Mystery Mania illustrate why social commerce is putting more and more emphasis on entertainment – and reveal what brands can learn from this trend.
Artificial Intelligence Business
Social commerce is represented by a photograph of a catwalk at a livestream shopping event, showing creators, audience members, and cameras.
Instagram
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