What can marketing pros learn from the Dubai chocolate craze?
The success of this sweet food craze isn’t simply down to luck – it’s a testament to the work of all the marketers involved. Our case study reveals the valuable insights marketing professionals can pick up from the hype surrounding Dubai chocolate.
Metaverse marketing: Why the platform (still) has huge potential
The euphoria surrounding the metaverse may have died down. But there’s more to the buzzword than you might first think. We present examples of successful metaverse marketing – and tips for creating an impact with your brand in the new digital sphere.
DMEXCO Column: Quo vadis Retail Media?
A DMEXCO Column by Patricia Grundmann, Chairwoman of the Retail Media Circle (RMC) within the German Association for the Digital Economy (BVDW) e. V.
Are immersive brand experiences the future of brand communication?
In a world where consumers want more than just products, immersive brand experiences are taking retail to a new level, blurring the boundaries between the digital and physical worlds and creating memorable moments that inform, inspire and connect.
11.12.2024
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
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