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Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
1 day ago
The End of Marketing Generalists?
AI is reshaping more than marketing tasks. It's changing entire team structures. Using Gamma as an example, Verena Gründel explores why the barbell model could become the blueprint for future marketing teams.
Business Artificial Intelligence
Portrait of Verena Gründel 
Marketing & Media
Marketing & Media
3 days ago
Social Media Schau: Episode 33 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Business Content
Social Media Schau: Hosts Verena Gründel and Nemo Tronnier
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Marketing & Media Business & Society Tech & Future of Web
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06.11.2026
7 Surprising Social Media Facts from the Digital 2027 Report
Verena Gründel comments on the most unexpected findings of the new Digital 2027 Global Overview Report.
Business Social
Portrait of Verena Gründel
Marketing & Media Tech & Future of Web
02.11.2026
Your 6 Essential Digital Marketing Trends for 2027
An AI just recommended a product to your target group. But was it your product? In 2027, visibility in AI answers will play a role in determining revenue. Learn about this and five more key digital marketing trends in the DMEXCO 2026 trends report.
DMEXCO Marketing & Media
Verena Gründel (DMEXCO) and Dirk Freytag (BVDW) presented key digital marketing trends on the Center Stage at DMEXCO 2026.
Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
02.11.2026
How One TikTok Comment Earned Ricola 47 Million Views
A spontaneous TikTok comment turned into an award-winning creator campaign. Verena Gründel explores how Ricola and Maraam show why successful brand collaborations require a willingness to give up some control.
DMEXCO Artificial Intelligence
Photo of the VideoDays Awards winners. From left to right: Verena Gründel, Director Brand & Communications at DMEXCO; Fabian Welschoff, Senior Brand Manager at Ricola; creator Maraam; Magnus Folten, Managing Director at WeCreate; and Nina Kirst, Deputy Editor-in-Chief at Campaign Germany.
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