Insight Out: An Interview with SUSHI BIKES CMO Lisa Willmann
Lisa Willmann shows how to get the most out of a limited marketing budget. In our interview, she explains what role courage and purpose play in her marketing for SUSHI BIKES.
The Customer Experience: Balancing AI and Empathy
The modern AI-powered customer experience (CX) is shaped by automation and data-driven optimization. However, trust is not built with algorithms, but with empathy, creativity, and credibility. Companies are also clearly aware of this tension.
Vote now: These are the top 5 nominees for the ‘Best Brand Collab Award’
The VideoDays Festival on October 30 in Cologne will see the premiere of the “Best Brand Collab Award” category, with which organizer We Are Era, in cooperation with DMEXCO and Campaign Germany, will honor the best collaboration between a creator and a brand. The winners will be decided by the readers of Campaign Germany in a public vote that starts today.
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
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