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Marketing & Media Business & Society
Marketing & Media Business & Society
17 hours ago
Marketing on the Side? Why Mercedes’ Strategy Feels Misguided
Verena Gründel comments on the new developments at the German car manufacturer – and what they reveal about how much marketing expertise is valued at Mercedes.
Brand & Brand Safety Leadership
Portrait of Verena Gründel
Resources Marketing & Media
1 day ago
Female Role Models: 9 Women Shaping the Digital Transformation
“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.
Leadership Transformation
Female role models: Numerous female figures standing in rows with one figure in the foreground.
Online Ad Summit
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DMEXCO podcast [GER]: Sebastian Matthes (Handelsblatt) on AI in journalism
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Marketing & Media
Marketing & Media
01.08.2025
Top 10 Reasons to Attend Major Marketing Networking Event DMEXCO
Want to go to DMEXCO, but your colleagues still have doubts? Here are our top 10 reasons why visiting the leading marketing networking event is more than just worthwhile – and how you can use these strong arguments to get the go-ahead to attend.
Agencies Artificial Intelligence
Top 10 reasons why DMEXCO is the must-attend marketing networking event of the year – symbolized by a jubilant woman with curly hair wearing red heart-shaped sunglasses.
Marketing & Media Business & Society
30.07.2025
3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
Brand & Brand Safety Creativity & Design
A female soccer player symbolizes examples of sports marketing campaigns linked to Euro 2025.
Marketing & Media Tech & Future of Web Business & Society
Marketing & Media Tech & Future of Web
29.07.2025
DMEXCO 2025 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2025.
DMEXCO Transformation
Sustainability at our trade show: a computer module with a tree growing from it
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