AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
Performance branding – the recipe for success in 2025
One question has dominated marketing debates in recent years: performance or branding? Successful marketers today are now combining both. They know that short-term sales gains can be sustained only with effective brand building.
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